You probably already know of our world-famous books:  The Complete Idiot’s Guide to Starting a Restaurant© – volumes I & II, found in bookstores in 76 countries around the globe and read by tens of thousands that own and operate restaurants.  Or, you may know us as one of the most highly-visible and most respected restaurant consulting firms in the world - as we have served clients of all types and sizes across America and in several countries around the globe over our twenty-two year history of operating ROI Consulting & Ideations, Restaurant Consultants of America™, and Restaurant Expert Witness.  Or, you may know us from FREERestaurantAdvice.com where we answer literally hundreds of restaurant-based questions for free that are submitted each and every month from people from around the world, that simply need a restaurant question answered.  Or, you may know us from Nuthin’ to Crow About™ – the world’s first restaurant comic strip. Or from the hundreds of restaurant industry speeches and interviews over the years, printed in everything from the Wall Street Journal to national trade magazines to your local newspaper and viewed or listened to on everything from Fox News to Canadian Public Radio to college campus broadcasts across the country. 

But, regardless of where you know us from, you probably know us; and, now we are pleased to introduce you to “We are a For-Profit Restaurant! Any Questions?©” – our soon-to-be released newest series of books and events.

What do you get when conducting -

• more than 750 confidential interviews with restaurant owners,
   operators, executives, mid-level managers, and managers;
• research and analysis of more than 30,000 pages of restaurant
   industry data, history, and trends from the last 30 years up to today;
• more than 2,700 interviews of restaurant customers;
• more than 51,000 confidential written surveys from restaurant
   industry employees currently working for literally hundreds of
   different restaurant companies;  and,
• in-depth interviews of more than 900 restaurant industry bankers,
   lawyers, insurance agents, distributors, manufacturers, service
   providers, educators, governmental agencies, and consultants?

AND combine this critical “must have” information with - 

• a ton of unique and memorable industry war stories, analogies, and
   illustrations;
• a mountain of thought-provoking tips, ideas, strategies and
   suggestions from dozens of the world’s most respected restaurant
   industry experts;
• the world’s first restaurant-industry comic strip;  and,
• hundreds of questions asked and answered for free? . . .

Well, you get the most intriguing, challenging, inspiring, thought-provoking, memorable, and even embarrassing, “insiders look” at the only industry that touches virtually every man, woman and child across the entire country – the restaurant industry!

You get NEVER BEFORE researched and discovered information and data that will truly cause you to RE-think, RE-consider, and RE-assess what you always thought was true and what you always believed to be a given, as it pertains to the restaurant industry.

We are a FOR-PROFIT Restaurant! Any Questions?© is an impactful look at this far-reaching industry, and is a must read for ANY individual, firm or  institution associated with (or planning to be associated with), the restaurant industry in ANY way.

Guaranteed to be eye-opening and thought provoking, providing an “ah-ha” type of experience for the reader with things like –

The 3 things that executives do that destroy their own restaurants
    sales and profits.
The 4 secrets that vendors must know if they expect to sell to
    independent restaurants.
The 3 best ways to mind ANY restaurant business and ensure
    success and growth.
The 4 requirements to turn-around any restaurant (or group of
    restaurants) in 3 days.
The 6 worst mistakes that scare off restaurant customers.
The 4 best strategies for winning any restaurant-based legal matter.
The 3 things that vendors do that cause their own customers’
    restaurants to fail.
The 5 failures of your restaurant marketing and the negative impact
    on your sales.
The 4 hidden places where corporate restaurant chains lose money.
The 3 reasons why the majority of restaurant employees steal.
The 3 reasons why your managers don't fix poor labor costs.
The 6 causes for poor operations in restaurants. 
The 4 reasons why your staff (including your executives) hate
    customers.
The 3 reasons behind the miserable results produced by marketing
    executives & firms. 
The 3 most de-motivating and 4 most motivating things according to
    your staff.
The 5 ways vendors and the 5 ways restaurants waste the most
    advertising dollars.
The 3 reasons why operators hate restaurant trade associations.
The 3 reasons why bankers should not loan money to restaurants.
The 5 reasons why restaurant employers do not deserve great
    restaurant employees.
The 4 reasons customers think poorly of your community
    involvement and charitable giving.
The 5 strategies required to select a competent restaurant industry
    lawyer or accountant.
The 6 requirements to seriously drive sales and profits in ANY
    restaurant in 90 days.
The 3 reasons why entrepreneurs should not buy a restaurant
    franchise.
The 3 reasons why most restaurants fail – and they're not what
    you think!
The 5 reasons why franchisees and franchisors hate each other.
The 3 biggest surprises in our research and data and how it
    seriously impacts your business.
The 100’s of absolute best strategies for driving sales, cutting
    costs, growing profits, sourcing and securing capital, optimizing
    operations and improving marketing.
And much more.

We know the restaurant industry and WE KNOW RESTAURANTS! – Consider our findings, read our words, and implement our result-oriented strategies; then, you, too, can KNOW RESTAURANTS and understand the inner workings of –

“We are a For-Profit Restaurant! Any Questions?©”
(Look for our newest book to be available in 2011!)


Best regards,

Howard Cannon
CEO
Restaurant Consultants of America